Final Advert (Longer)

Final advert (Shorter)

Feedback

I uploaded my advert onto Youtube and also uploaded it onto facebook by doing this I got a wide range of both positive and negative comments. Here are some of the comments i recieved:

Hi Sami, I've just watched your advert. It promotes the perfume well and is memorable for the audience also. It clearly shows the perfume and it is clear that the perfume is for a younger audience with the girl in the video getting ready to go out and the upbeat track in the background. The end of the advert is also good as it shows all of the perfumes available to buy and the brand name so the audience will be able to remember what to look out for if interested in buying it. Very good advert!

Another comment stated:

Overall I think the advert is very good, promoting the perfume well! The close up shots at the beginning fit the overall advert, telling us what the advert is going to be about. The music fits the advert well, it is catchy allowing the audience to remember the advert. Also the song choice is good, it is very upbeat, and I know many young girls like to listen to 'scouting for girls'. The target audience is aimed at young girls, as it clearly shows what many young girls would do when getting ready to go out i.e. makeup and changing clothes. The ending of the advert is very effective, with the three perfumes coming together making up the main brand name, it makes the advert memorable, allowing more people to purchase the perfume.

Radio adverts research

Looking into radio adverts, I came across this website which told you great advice on how to create a radio advert. I gave loads of examples of past ones they have created, this helped me alot as I was able to listen to all of them and start to plan out and create the radio advert i wanted to make. http://radioadvertising.co.uk/example-adverts.php

Research

Planning ideas

Billborad

Stages of Creation

http://prezi.com/jihxfy6-8yfy/untitled-prezi/?kw=view-jihxfy6-8yfy&rc=ref-36261769

Feedback

This is some of the written feedback I received most of the comments were good such as good fast cuts at the start made it look more professional and comments such as the advert did stick to the genre I tried to perceive which I hoped I related back to a stereotypical perfume advert because there's not a lot you can challenge and change in a perfume advert, you are just trying to make you brand aware by the public. The improvements I got to make were along the lines of using more and different types of shots while filming and re correcting the editing so it isn't as jumpy as it is shown to be.

Locations and Props

These are the different locations I used in my perfume advert . The advert was set in a girls bedroom and I adapted the teenage aspects of a girls bedroom into this representation such as including makeup, shoes and jewellery. Here are the pictures of my locations and props.

Locations:

Props:

Promotion Poster (Updated version)

Evaluation Question 1

Evaluation Question_1 from sami2208

Evaluation Question 2

Evaluation Question_2 from sami2208

Evaluation Question 3

Evaluation Question_3 from sami2208

Evaluation Question 4

Evaluation question_4 from sami2208

Radio Advert

For my radio advertsiment I used footage that is used at the very end of my advert and slowed it down so it would be seen the whole way through the radio advert. I used a microphone to record my voice and read off the script I created. The microphone I used was slightly dated so it did take some time to get to grips with using the microphone and the recording came out quite quiet but I uploaded the recording onto 'MixPad' and made it slightly louder.  

Sponsership sequence

For my sponsorship sequecne i used relatively the same footage that was used in my Final advert. However, I did cut down the stages of there advert so it was shorter and still made sense to the particular codes and conventions I needed to carry out for. I used my advert and perfume product to sponsor the reality TV programme 'The Only Way Is Essex' because the audiecne that watched this programme are generally the audiecne i want to target for my advert. This alone gives my advert an upper hand as I am advertising and promoting my product specifically to the chosen market audiecne. 

Sponsership sequence editing

Throughout my creation of the ancillary of the sponsership sequence I used they same footage from the orginal advert. The usual sponsership sequecnes are extremly short as they come on during the start of programmes so that their particualr audiece which they may be acciocated with can see their product so it is seen as a sense of promtion. I chose to keep the same audio song as I have previously explained wanting this particualr song to stay in my audiences head and elaborate so that this song is associated with my perfume product doing this would make it more efficient for my product to sell.

I wanted my product sponsership sequecne to sponser a programme that related well with the audiecne I wanted to target, so I chose the reality TV programme the ‘only way is essex’ this is the best one I feel as it’s viewing and targeting relativly the exact same audiecne I want to deliver to so if that is the case my advert is in a perfect place.  

Product

I wanted my product to be original as well as relating and mirroring other perfume products. There were many that I looked into and wanted to intrpreate so I tried to use my creativity and created my product box and how I wanted everything to be set out as.

I needed to pick a font from each one of these , i decided to go for the pink font colour so i could stay close to appearacne of my poster and any other ancillarys which i saw needed. I chose a to put my perfume in two types of boxes a bigger box for customers who wanted all three perfumes and a body lotion and a smaller box with just one perfume for those customers who just want the individual perfume itself.

Media diary

This is the media diary that I completed throughout my time researching, planning, filming and editing. There are many different aspects i covered in this document. Mainly because its a document containing every aspect i covered in the last few months in completing my advert and other stages.

Justification for filming

For the filming of my advert I made some decisions on what types of shots I wanted to deliver. I used long shots of the bedroom and close up of the young girl putting on her makeup and earrings. The shots I took while the girl is throwing all her clothes out of her wardrobe I made it shake lightly only to get that feel of it being fast and real. I wanted to make it feel like the audience were actually sitting in the room while she was having a mad panic on what to wear. I wanted to make the audience feel emotion in the advert that really grabs them that’s why I also used the editing system to use fast motion in some parts of these sections. I wanted to cut the shots in line with the music as well I have previously stated this about the start of my advert, but I have also mirrored this technique in the middle of the advert where the girl is trying on different outfits. In total my actress tried on about 4 different outfits and I filmed her in each one then while editing I gradually cut down each one until I got what I needed and in certain sections where I personally felt I would be a good place to draw the audience back in. I cut some of these shots to the beat of the music and continued to do this about 3 or 4 times so I was able to determine how I wanted my end product to come put like.

Extra promotion poster

If my advert were to be made into a celebrity endorsed billboard or poster, I would stick to the original sponsorship endorsement with the cast of the 'The only way is Essex' as the faces of my promotion package. Having a simple yet effective poster attracting the audiecne and catching their eye as well. With my research into looking into the specific audience for the show 'The only way is Essex' the audiecne i would want to target would look up to and want to be like these people in this show.

Web page pop up

For one of my ancillary tasks I had to make a web page pop up for my product, I didn't want my web pop up on any website so I created my own website in 'webstarts.com' by using this there was a strict process to follow to upload and create a web page pop up into this website.  Firstly I created the website and called it 'Beauty products' as I wanted to keep it in the same genre as the rest of the advert it being perfumes.

This is my perfumes web page it states the release date of the new perfumes and how you can purchase them by calling or emailing the company. The picture above in the web page I took myself and the whole web page I created from scratch deciding on colours and fonts that I felt was needed for the web page.

I then went on a website called 'widgetsu' this is where you actually create the web page pop up as you type in your web address that you want to appear on another website this is specifically used for the programme I was using on 'webstarts.com' you then create a code which is needed back at the original website.

I then copied on the code into a HTML code where I transferred the data into this document.

Print advert

 This is the poster I created and uploaded onto blogger I used a programme called poster maker which lets you create any type of poster you want and at the design you wan it to look like. I wanted the magazine poster advert to be attractive and be able to draw the attention of the audience alongside looking professional. I used a brown background because the colours of bright pink and brown worked really well together and the picture centre to the advert is eye catching and real as I took this from the actual perfume bottles. I couldn't upload the poster clearly onto the blog so I had to screen shot it.

Advert analysis

The advert for the Lacoste perfume ‘Joy of Pink’ at the start of the perfume it shows three girls jumping and getting into a convertible car the atmosphere and setting already gives it that sense of a positive and happy environment. Straight away the audience can see the specific target audience which I related to girls. So we know that the audience are for girls to want to but this product. Later on in the advert we can see that representation of girls is definitely shown through the use of the pink ribbons coming down from the sky. The advert has a sense of relaxation and happiness involved within it as it is shown through the actress’s actions of casually holding up their hands as having not a care in the world. The actresses themselves look like they have shown a real and updated representation of girls in today’s society which helps the audience relate to that aspect of the advert. The music also merges well with the advert as it has that upbeat and uplifting atmosphere which makes you feel happy and makes the audience drawn in and wanting to buy this new product.

Uses and gratifications

An empirical study in the uses and gratifications might typically involve audience members completing a questionnaire about why they watch a TV programme. Denis McQuail offers  the following typology of common reasons for media use:   Information

• finding out about relevant events and conditions in immediate surroundings, society and the world
• seeking advice on practical matters or opinion and decision choices
• satisfying curiosity and general interest
• learning; self-education
• gaining a sense of security through knowledge

Personal Identity

• finding reinforcement for personal values
• finding models of behaviour
• identifying with valued other (in the media)
• gaining insight into one's self

Integration and Social Interaction

• gaining insight into circumstances of others; social empathy
• identifying with others and gaining a sense of belonging
• finding a basis for conversation and social interaction
• having a substitute for real-life companionship
• helping to carry out social roles
• enabling one to connect with family, friends and society

Entertainment

• escaping, or being diverted, from problems
• relaxing
• getting intrinsic cultural or aesthetic enjoyment
• filling time
• emotional release
• sexual arousal

Print Adverts

There are many codes and conventions looking into print adverts. Many aspects of the actual print advert can be relates to other genres not just in order to sell something. In my case i was to produce a print advert selling my new range of perfumes. Firstly you need to make a print advert noticeable it needs to be eye catching and expressive. Slogans can be used to catch the audience attention sometimes advertises interlink the slogan with the image representing the advert to make a huge impact on the public which makes the public have this particular image or advert embedded into their minds.

For example channel 4 launched a documentary are children in Britain and there print advertisement was simple yet extremely effective. This image of the young girl being sucked into the ground reaching out for help makes you feel helpless and this effects the audience to feel emotion which is what a good advert would show. The use of editing has helped this image look real and not real at the same time. Real representing the legs of the people walking by minding their own business, and the unreal ism as children don't usually get sucked into the ground.

Top 5 perfume adverts

What are the ingredients that compose a successful perfume advertisement?

One would say a breathtaking scenic location, while another would put forward an argument that a good TV commercial needs a well-narrated story.
If you see a 30-second clip about a product that makes you sit on the edge of your seat in wonder and awe, means the director has hit the bullet in the head. Even thought there are commercials that make you gasp out loud, there are also the ones that make you run to your nearest departmental store to make a purchase.
We have already spoken about the most controversial perfume advertisements this industry has seen, to an extent of placing a ban on them.
But among the suggestive and provocative group of adverts lies a family of perfume commercials that are intelligent, effective, beautifully photographed and loved by the advertisement watchdogs.

Let’s take a look at the top five perfume ad campaigns from the past decade that got it all right, almost.

Chanel No.5

1. Trust Baz Luhrmann to recreate theatrical romance for his television audience with the same intensity, passion and sensuality; also doing it all in three minutes, only.
There was a time when advertisement directors aspired to work in movies, but Luhrmann turned the rule around. This extravagant and comprehensive advert fetched its lead actor, Nicole Kidman, a bulging amount of $42 million for her 180-second appearance. But putting money aside, this mini-film titled No 5 became the poshest and shiniest advertisement to hit small screens in 2004.
It trails the life of a megastar, portrayed by Kidman, who deals with her manic life in the underline of fame and paparazzi attention. She meets an average Joe from the street who doesn’t recognise her, and sweeps Kidman away atop the Chanel hill, literally.
There’s almost no mention of a fragrance or the effects of a scent in the mini-film, as one would expect. However, it does translate the happiness and joy Chanel brings into the maddened life of the movie star. When she’s with her middle-class lover on the hill, she is content and willing to peep into her life away from the prominence. If a fashion house can link back to its brand’s aesthetics through tulle gowns, pearls and a perfume advertisement.

Madame by Jean Paul Gaultier

2.Jean Paul Gaultier knows how to make a woman feel empowered, be it with his runway collections or perfume advertisements. Anything that has Gaultier stamped on it comes with a sense of attitude, authority and strength.
For his fragrance, Madame, Gaultier used Agyness Deyn to reflect on the powerful androgyny of the fragrance. The advertisement caters to the feminist clan in the world, proving that you don’t need a colourful video with hot male bodies doing provocative moves to sell a fragrance. .

Dior J’adore

3. When this advertisement was released, the industry got more excited about seeing historical icons make a comeback, than the beauty of a star from present times.
Using typical ingredients of technology, nostalgia and glamour, Dior cleverly brought back a classic scent into the advertising limelight. Dior paid homage to Grace Kelly, Marilyn Monroe and Marlene Dietrich with the help of Charlize Theron and J’adore perfume.
 It captures the decadence of living a Hollywood life, the hairspray-laden cramped area backstage at a fashion show and also the frantic energy on the catwalk.
Just when you see Theron walk down the runway in a sparkly gold gown, looking like a J’adore bottle in motion, and whispering, “J’adore Dior”, you are suddenly reminded of what you were really watching.

Dolce & Gabbana Light Blue

4. The effect puppies and cute babies have on an advertisement, are similar to the kind shirtless men have; must be well built and oiled, though.

We see a ridiculously good-looking couple, stranded on a raft, surrounded by sparkling turquoise blue water; Dolce & Gabbana have hit all the right chords of sex and desire with this advertisement. It’s not too sexy, but also not too subtle for the likes of Italian minds and their sexual desires.

The concept is clear: a buff man, wearing only an underwear is aroused by the lady love sitting opposite him, who is wearing a white button-down shirt drenched in water. He leans his oiled body over to kiss model Marija Vujovic.

The scenic backdrop is the asset for this advertisement, the models are its props, and Light Blue is the driving source. It’s understandable that two are attracted to each other because they’re wearing the perfume and cologne. But the simplicity in the idea and its uncomplicated execution is what works for this advertisement.

Miss Dior Cherie

5. Another French favourite, this advertisement from 2009 inspired editorials, photoshoots and women’s wardrobes, at the time it was released. As model Maryna Linchuk breezes through the quaint streets of Paris on her bicycle, to the upbeat tunes of a Bridget Bardot song, she gobbles down strawberry tarts and takes a cute fluffy puppy for a walk.
The advertisement, directed by Sophia Cappola, almost mocks at everyone not living in Paris, as it portrays the perfect French lifestyle, topped with vintage Dior gowns . Despite the national cliché captured in the video, it still makes you want to taste that perfection, that carefree and  romanticised life.
The print advertisement for the second edition Miss Dior Cherie L’eau  also has a feel-good quality attached to it. The Eiffel Tower and the low-lying buildings of Paris as a backdrop have its own obvious advantages, but the visual pleasure lies in seeing the model hold on to a bunch of helium balloons. If an advertisement can make you dream of a life similar to the one seen in the campaign, it means the mission is successful.

wriiten by Shitika Anand

.

Case study on DKNY

Dkny from sami2208

Language in adverts

Advertisers use the manipulation of language to create claims that suggest something about their products without directly claiming it to be true. Through this method, consumers are attracted to a product because they infer certain things about the product from its claim even though those things are often not true of the product itself. Companies rely heavily on their slogans, jingles, and advertisements to make a profit and to increase sales for their new product, and the language used in these various forms of media have a huge impact on their effects on the consumer. In his article “The Language of Advertising Claims,” Jeffrey Schrank says that although the use of colour, symbols, and imagery in advertisements can be studied to determine their psychological techniques, the “simplest and most direct way to study ads is through an analysis of the language of the advertising claim,” because all the other aspects of the ad centre around this claim. This paper is going to analyse what it is about these types of claims that appeals to consumers and how the use of specific grammatical structures renders the claims meaningless.

Song Choice

The song I decided to go along with was called 'scouting for girls- she's so lovely' I chose this son because it up lifting and upbeat and has a happy atmosphere to it which could relate to my advert as it happy as she is going out for the night, to enjoy herself. This song lyrics I felt related well as well because when I heard the song I knew I could develop and adapt my advert shots to the beat of the song.

Editing my advert

During editing my TV advert I used Windows live movie maker, it's a good editing programme to use it has the basic segments. So I could split and trim certain parts of the advert, I could also put in my selected song choice as the back ground and I could also use the voice over to be able to put at the end of my adverts so I could say the products name and tag.

I used many different techniques throughout the process of editing my advert I used slow and fast motion techniques. I used these in the sections where the girl is getting ready to go out and it changing her clothes and I used a fast motion when the girl is tieing up her shoe laces. The start of the advert I used fast cuts interlinked with the music beats, an for each beat I cut away to a different shot of things in the room such as make up, jewellery and teddies setting the scene of the representation of a  girls room.

This helped me to carry on with the process of fitting the scenes to the music so I mirrored this technique in some other places throughout the advert. For example when the girl is trying on different outfits I used fast cuts to keep the audience aware and to make sure they don't get bored of the advert to easily. This fits in well with the codes and conventions of TV adverts as you need to keep your audience engaged. Other techniques I used were the captions right at the end of the advert, as it's an advert and the audience by the end need to know the purpose of the advert and see if the outcome is sufficient and has it made an impact on the audience as such. Many adverts choose to keep repeatedly show the brand product name and items as it is said to stick in the audiences mind when they shop. However I choose not to follow that as the characteristics for my advert as perfume adverts in general are extremely different they are more sophisticated they tell as sort of story rather then keep showing the product over and over again. There are many different types and processes you can take to represent your product.

Towards the start of the advert after I had used the fast cuts to the beat there is a melody section before the lyrics start there I used one shot but on the camera I zoomed out and I held this shot and I edited it so it fit to the music for the advert.

Modern Techniques for advertising

With the huge take off in social media websites within recent years, advertisers have gradually shifted towards promoting their products using this form of media. Increasingly, we are seeing television adverts that are encouraging viewers to 'follow' or become a 'fan' on websites such as Twitter and Facebook.
By accessing the social media websites, fans and followers will be able to get the latest news and information, such as any promotions, or the latest product. Social media sites have the ability for users to be friends with thousands of people, so if one person accesses the page, every single person on that friends list will be able to see that you're interested in that particular product. This style of advertising essentially mimics 'the word of mouth' method', as the product will gradually be spread to other people. As this method of advertising is relatively inexpensive and also reaches a mass audience, it's no wonder that advertisers are favouring this form of marketing opposed to other social media outlets.

People may not realise, but Internet search engine brands such as Google, pass on your Internet search history to a variation of different companies throughout the use of the Internet. This way advertisements can be tailored to your browsing history, which will result in more advertisements related to what you searched for which is what we have in more modern times.

These two advertising methods are extremely effective compared to television marketing as they completely narrow down their target audience. Someone is more likely to purchase an item if they are already looking for it on the internet.

Market Research

I created this survey so I could gather so feedback on what people actually thought about adverts. 

Story Board

These are some shots of my storyboard which I created so i could follow a step by step process of what to do when filming. This became very helpful as in the planning my Advert process i made small notes at the bottom of the boxes stating which shot to use and what props i needed in that particular shot. This helped me in the filming and editing part as i knew what I originally developed my idea from and I could change it if I felt possible.  

Having a storyboard helped develop my idea more as I kept going back to it while planning,filming and editing seeing if i needed to make any improvements or if I got slightly confused in what i was doing so i looked back at my storyboard to get back on track.

Brainstorming

This is where I listed and brain stormed ideas that I needed to consider for my advert such as locations and props. Considering different strategies I could use also considering different shots and wrote them down as a reminder of what I needed to accomplish.

Audience Segmentation

Audience segmentation is a process of breaking a large group into segments based on shared properties in order to better analyze response data. This process is frequently done to determine audience reaction toward consumer products, but can also be done to analyze audience data about social concepts and political ideas or candidates. Using audience segmentation, research analysts are able to break down large, often convoluted responses into targeted sections that can inform marketing, product, or media decisions.
Segmentation may be done on a wide variety of criteria. Common categories for audience segmentation include age, gender, level of education, level of income, geographic location and political affiliation. Usually, segmentation is defined using several criteria, such as a segment of women between 18-49. Since a segment like that might include millions of women with widely different backgrounds and viewpoints, psychological and behavioral characteristics are frequently employed to create more specific groups.

Often, audience segmentation is done to create targeted marketing and advertising. If a political candidate seems to be testing badly with women, segmentation based on surveys might show that the true weakness is with single mothers with low incomes. In order to improve performance in this segment, the candidate might need to focus on issues that could be considered important by single mothers with low incomes, such as affordable health care, maternity leave, and tuition assistance programs. These may all be issues that the politician feels very strongly about to begin with, but by highlighting their importance, the campaign may draw a better response from this particular segment.
Though primarily thought of as a consumer product and political device, audience segmentation is frequently used in targeted health initiatives as well.
Though segmentation can be a useful tool, it is not without controversy. Some argue that it encourages marketers to think of people as homogeneous groups rather than individuals. It may also limit creativity in any market, since financiers may be more likely to invest on ideas and concepts that have tested well with certain segments in the past, rather than take a risk on creating an innovative concept.
http://www.wisegeek.com/what-is-audience-segmentation.htm

Importance of Advertising

Advertising is the best way to communicate to the customers. Advertising helps informs the customers about the brands available in the market and the variety of products useful to them. Advertising is for everybody including kids, young and old. It is done using various media types, with different techniques and methods most suited.

Objectives of Advertising

Four main Objectives of advertising are:

1. Trial
2. Continuity
3. Brand switch
4. Switching back

Trial: the companies which are in their introduction stage generally work for this objective. The trial objective is the one which involves convincing the customers to buy the new product introduced in the market. Here, the advertisers use flashy and attractive ads to make customers take a look on the products and purchase for trials.


Continuity: this objective is concerned about keeping the existing customers to stick on to the product. The advertisers here generally keep on bringing something new in the product and the advertisement so that the existing customers keep buying their products.


Brand switch: this objective is basically for those companies who want to attract the customers of the competitors. Here, the advertisers try to convince the customers to switch from the existing brand they are using to their product.


Switching back: this objective is for the companies who want their previous customers back, who have switched to their competitors. The advertisers use different ways to attract the customers back like discount sale, new advertise, some reworking done on packaging, etc.

Importance of Advertising

Advertising plays a very important role in today’s age of competition. Advertising is one thing which has become a necessity for everybody in today’s day to day life, be it the producer, the traders, or the customer. Advertising is an important part. Lets have a look on how and where is advertising important:

1. Advertising is important for the customers
   Just imagine television or a newspaper or a radio channel without an advertisement! No, no one can any day imagine this. Advertising plays a very important role in customers life. Customers are the people who buy the product only after they are made aware of the products available in the market. If the product is not advertised, no customer will come to know what products are available and will not buy the product even if the product was for their benefit. One more thing is that advertising helps people find the best products for themselves, their kids, and their family. When they come to know about the range of products, they are able to compare the products and buy so that they get what they desire after spending their valuable money. Thus, advertising is important for the customers.
   
2. Advertising is important for the seller and companies producing the products
   Yes, advertising plays very important role for the producers and the sellers of the products for a business, because
   • Advertising helps increasing sales
   • Advertising helps producers or the companies to know their competitors and plan accordingly to meet up the level of competition.
   • If any company wants to introduce or launch a new product in the market, advertising will make a ground for the product. Advertising helps making people aware of the new product so that the consumers come and try the product.
   • Advertising helps creating goodwill for the company and gains customer loyalty after reaching a mature age.
   • The demand for the product keeps on coming with the help of advertising and demand and supply become a never ending process.

Advertising is important for the society
Advertising helps educating people. There are some social issues also which advertising deals with like child labour, liquor consumption, girl child killing, smoking, family planning education, etc. thus, advertising plays a very important role in society

Advertising

Institutional advertising from sami2208

TV ads

Characteristics from sami2208

Textaul Analysis

The perfume advert for the new Gucci perfume brings a brand new genre to perfume adverts this has unrealistic representation of current events. The advert begin with a sort of car chase with a car chasing a motorbike. The scenery around fits in well with a gaming world with the dark colours and the rain this makes it look unrealistic and part of the audiences imagination. Then a blonde woman gets out the car in a black dress she has pale skin she has a sense of sensual towards the audience. Then it shows the man taking off his helmet and it cuts to the two of them in the car together. Throughout the next few seconds it shows the them getting close together. This gives the representation of the of sexuality which can sometimes draw the attention of the audeicne into purchasing or even acknowledging the new perfume brand.
There can be many different ways which this advert can be interpreted such as seeing the fashion and hip culture and sophistication of the advert and the audience wants to be able to live this superficial life. This advert also has a celebrity a endorsement with the actor Chris Evans as the man on the motorbike and this brings fans to the brand product having a celebrity endorsement boosts sales and profits immensely.
Its a perfume for men and woman so at the end when the fragrance comes onto the screen the voice over says "the new fragrance for him" in a male voice and a female voice for the "her" part. The voice over has a sensual sound to it which does attract the audience.

New advert idea (storyoutline)

The song i have decided to use in my TV advert is 'she's so lovely' by scouting for girls. This is a very girly and positive upbeat song that fits and relates well with my chosen idea.

While the beats of the song at the beginning use different shots of things in the bedroom. Representing who the bedroom belongs to and the character she is. Use approximately 5 secs of each shot merged together. Film shots such as:
Jewelry
Make up
Hair brushes
Hair products
Teddies
Photos
When the lyrics start, walk into the room does her make up (use close ups and panning shots)
The beats in the song at 0:38 each beat move a hanger from the wardrobe to fit in with the music. Shots of the girl in each outfit (using loads of fast cuts throughout) "I don't know" when the song starts this section change to shots of putting shoes on and putting on her earrings. Then she walks to her dressing table picks up the perfume and puts it into her bag then walks out of the room and shuts the light. Back to the chorus - shots of the perfume voice over saying frangrance by______ .

Analysis of a case study

An important factor to consider when you are advertsing for a new product or waiting to realse a new brand is making consumers aware of your product so it can boost your profits and sales. Having brand awareness adapts the product as the product may not be successful but may having customer loyalty and that can change the publics perception of the product.

Case Study about 'Snuggies'
When TV commercials for the Snuggie launched in October of 2008, they were difficult to take seriously. For anyone with an extra sweatshirt in their closet, a lounging woman's debate between keeping her arms warm and completing simple tasks like answering the phone or knitting was hardly inspiration to direct-order a $20 sleeved blanket. And by the time the ad showed an entire snuggie-clad family cheering at a sporting event, some viewers were too busy laughing to pick up the phone. 

But when four million Snuggies were sold in four months, the Snuggie's creator, Allstar Products, had the last laugh. Within months of its introduction, the Snuggie transformed from a virtually unknown product into a pop culture phenomenon, appearing on The Today Show, referenced on hit TV comedy 30 Rock, and featured in the tabloids. Hundreds of Facebook groups and YouTube parodies spread awareness and boosted sales.
"Once we got people talking, it turned into a great product," says Scott Boilen, Allstar Product's CEO. "It was almost like why wouldn't a blanket have sleeves?"

Today, more than 25 million Snuggies have been sold, making the brand an exemplar for one-of-a-kind products seeking mass consumer acceptance. With tens of thousands of inventions conceived each year, turning an innovative new product into a consumer staple isn't easy. It requires creativity, ingenuity, and persistence to break into a market and convince consumers they need something that never existed before. Follow the example of the Snuggie and other successful products to make your own invention into a sensation.
Analysing this case study has opened up my mind into looking at how products can have boosted sales by being popular with the public and audience.

Marketing

There are many things to consider when marketing for a new product that is in the process of being released.
First, define your market as accurately as possible so you have a deeper understanding of exactly who you're selling to.
The next idea you need to consider is creating a sales plan and that typically, should include the following:

• Sales goals: These goals should be specific and measurable, not something like selling a million units. Base them on the nature of your product and try to break them down into manageable parts. .
• Sales activities
• Target accounts: Your sales plan should also include the accounts you want to sell to. If it's end-users, for example, plan how you're going to reach them through eBay, classified ads.
• Time lines: Put dates to all of the above elements so you can define your steps within a realistic time line. Don't forget that your time lines should be fluid--if you're underachieving, your sales plan can help you figure out why and find a solution to be able to correct the steps and the actions you many need to take.

TV advert analysis

The advert I have decided to analyse in this post is the Boots Christmas advert where there are different situations about being with the one you love or general family occasions together. The first scene is of a women and what it is seemed to be her two daughters giving her a present consists of make up then her daughter says "let's get you back out there mum" which is a comment of encouragement. The next scene is of a man giving his girlfreind a present which she already has but stating "want to stay at mine more often" using these different situation with different families helps to audience relate to at least one of these, which makes that connection between the two.

The conventions of this TV advert are that they use fast cuts and tell a narrative story through the advert which draws the audiecne into watching it more. There is a catchy and matching song within the advert which makes the advert seen peaceful and relaxed.
This advert relates well with the occassion it is portraying special family time at christmas and gives you a sense of closeness and happiness. There are many visuals that fit in and relate well with the lyrics of the song as the chorus of the song starts "Are you ready for love" visuals of families smiling and laughing and hugging together. Looking at people having fun on the screen and seeing how much happiness they have recieving these presents makes the audiecne want to do the same.

Audience theories

•  Target audience Demographics-the consumer is categorized in terms of concrete variables such as age, class, gender, geographical area. Psychographics-the consumer is categorized in terms of their needs and desires such as those who aspire to a richer lifestyle or those who want to make the world a better place.
•  Hypodermic syringe model Effects of media texts on audiences have been the subject of study for nearly as long as the initial research centered on the hypodermic model this theory suggests that the audience receive an intravenous injection of a media text which could be negative or positive. The weakness of this model is that audiences are seen as passive and malleable with no thought of their own.
•  Inoculation model this suggests that long term exposure to repeated media messages makes audiences immune to them. For example prolonged exposure to media violence would desensitize the audience to say that they are no longer shocked by it
•  Two step flow model this study discovered that individual views were most affected by opinion leaders who played a key role in the communication process. Opinion leaders both filtered and disseminated media messages, thus Lazarsfeld discovered a two-step communication flow from the medium through the opinion leader to the individual.
• Uses and gratifications model this suggested that what people do with the media was governed by what they need from the media. The assumption within this model is that individuals are active participants in the mass communication process. People are seen to be able to select and reject aspects of media output according to individual needs. The problem is that the audience is always seen to be seeking gratification of specific needs when in fact this is not necessarily always the case.
•  Cultural affects the thinking behind this theory centers on the long term effects of particular ideological representations on our beliefs and values.
•  The encoding/decoding model This is centered on the idea that audiences vary in their response to media messages, due to they are influenced by their social position, gender, age, ethnicity, occupation, experiences and beliefs. In this model media texts are seen to be encoded in such a way as to present a preferred reading to the audience.

Theories of advertisement

Changes in attitude through communication
Persuasion- decisions/tactical communication options

The elements of communication:
Communication model
Medium
Receivers
Feedback

The interactive communication model
1. consumers have many more choices available to them.
2. Greater control over which messages they will choose to process.

What is the response: (types of responses)

• Building a long term relationship
• Buying the product
• Building brand awareness
• informing us about product features
• reminding us to purchase the product

The source

• Source credability
• Buliding credabilty
• Source bias

There is also thr use of celebrities to attract people to the product or advert. The companies do this to increase sales and profits of the overall.