For my sponsorship sequecne i used relatively the same footage that was used in my Final advert. However, I did cut down the stages of there advert so it was shorter and still made sense to the particular codes and conventions I needed to carry out for. I used my advert and perfume product to sponsor the reality TV programme 'The Only Way Is Essex' because the audiecne that watched this programme are generally the audiecne i want to target for my advert. This alone gives my advert an upper hand as I am advertising and promoting my product specifically to the chosen market audiecne.
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