Saturday, 20 April 2013

Justification for filming

For the filming of my advert I made some decisions on what types of shots I wanted to deliver. I used long shots of the bedroom and close up of the young girl putting on her makeup and earrings. The shots I took while the girl is throwing all her clothes out of her wardrobe I made it shake lightly only to get that feel of it being fast and real. I wanted to make it feel like the audience were actually sitting in the room while she was having a mad panic on what to wear. I wanted to make the audience feel emotion in the advert that really grabs them that’s why I also used the editing system to use fast motion in some parts of these sections. I wanted to cut the shots in line with the music as well I have previously stated this about the start of my advert, but I have also mirrored this technique in the middle of the advert where the girl is trying on different outfits. In total my actress tried on about 4 different outfits and I filmed her in each one then while editing I gradually cut down each one until I got what I needed and in certain sections where I personally felt I would be a good place to draw the audience back in. I cut some of these shots to the beat of the music and continued to do this about 3 or 4 times so I was able to determine how I wanted my end product to come put like.

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