There are many codes and conventions looking into print adverts. Many aspects of the actual print advert can be relates to other genres not just in order to sell something. In my case i was to produce a print advert selling my new range of perfumes. Firstly you need to make a print advert noticeable it needs to be eye catching and expressive. Slogans can be used to catch the audience attention sometimes advertises interlink the slogan with the image representing the advert to make a huge impact on the public which makes the public have this particular image or advert embedded into their minds.
For example channel 4 launched a documentary are children in Britain and there print advertisement was simple yet extremely effective. This image of the young girl being sucked into the ground reaching out for help makes you feel helpless and this effects the audience to feel emotion which is what a good advert would show. The use of editing has helped this image look real and not real at the same time. Real representing the legs of the people walking by minding their own business, and the unreal ism as children don't usually get sucked into the ground.
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