Editing my advert

During editing my TV advert I used Windows live movie maker, it's a good editing programme to use it has the basic segments. So I could split and trim certain parts of the advert, I could also put in my selected song choice as the back ground and I could also use the voice over to be able to put at the end of my adverts so I could say the products name and tag.

I used many different techniques throughout the process of editing my advert I used slow and fast motion techniques. I used these in the sections where the girl is getting ready to go out and it changing her clothes and I used a fast motion when the girl is tieing up her shoe laces. The start of the advert I used fast cuts interlinked with the music beats, an for each beat I cut away to a different shot of things in the room such as make up, jewellery and teddies setting the scene of the representation of a  girls room.

This helped me to carry on with the process of fitting the scenes to the music so I mirrored this technique in some other places throughout the advert. For example when the girl is trying on different outfits I used fast cuts to keep the audience aware and to make sure they don't get bored of the advert to easily. This fits in well with the codes and conventions of TV adverts as you need to keep your audience engaged. Other techniques I used were the captions right at the end of the advert, as it's an advert and the audience by the end need to know the purpose of the advert and see if the outcome is sufficient and has it made an impact on the audience as such. Many adverts choose to keep repeatedly show the brand product name and items as it is said to stick in the audiences mind when they shop. However I choose not to follow that as the characteristics for my advert as perfume adverts in general are extremely different they are more sophisticated they tell as sort of story rather then keep showing the product over and over again. There are many different types and processes you can take to represent your product.

Towards the start of the advert after I had used the fast cuts to the beat there is a melody section before the lyrics start there I used one shot but on the camera I zoomed out and I held this shot and I edited it so it fit to the music for the advert.