With the huge take off in social media websites within recent years, advertisers have gradually shifted towards promoting their products using this form of media. Increasingly, we are seeing television adverts that are encouraging viewers to 'follow' or become a 'fan' on websites such as Twitter and Facebook.
By accessing the social media websites, fans and followers will be able to get the latest news and information, such as any promotions, or the latest product. Social media sites have the ability for users to be friends with thousands of people, so if one person accesses the page, every single person on that friends list will be able to see that you're interested in that particular product. This style of advertising essentially mimics 'the word of mouth' method', as the product will gradually be spread to other people. As this method of advertising is relatively inexpensive and also reaches a mass audience, it's no wonder that advertisers are favouring this form of marketing opposed to other social media outlets.
By accessing the social media websites, fans and followers will be able to get the latest news and information, such as any promotions, or the latest product. Social media sites have the ability for users to be friends with thousands of people, so if one person accesses the page, every single person on that friends list will be able to see that you're interested in that particular product. This style of advertising essentially mimics 'the word of mouth' method', as the product will gradually be spread to other people. As this method of advertising is relatively inexpensive and also reaches a mass audience, it's no wonder that advertisers are favouring this form of marketing opposed to other social media outlets.
People may not realise, but Internet search engine brands such as Google, pass on your Internet search history to a variation of different companies throughout the use of the Internet. This way advertisements can be tailored to your browsing history, which will result in more advertisements related to what you searched for which is what we have in more modern times.
These two advertising methods are extremely effective compared to television marketing as they completely narrow down their target audience. Someone is more likely to purchase an item if they are already looking for it on the internet.
These two advertising methods are extremely effective compared to television marketing as they completely narrow down their target audience. Someone is more likely to purchase an item if they are already looking for it on the internet.
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