Advert analysis

The advert for the Lacoste perfume ‘Joy of Pink’ at the start of the perfume it shows three girls jumping and getting into a convertible car the atmosphere and setting already gives it that sense of a positive and happy environment. Straight away the audience can see the specific target audience which I related to girls. So we know that the audience are for girls to want to but this product. Later on in the advert we can see that representation of girls is definitely shown through the use of the pink ribbons coming down from the sky. The advert has a sense of relaxation and happiness involved within it as it is shown through the actress’s actions of casually holding up their hands as having not a care in the world. The actresses themselves look like they have shown a real and updated representation of girls in today’s society which helps the audience relate to that aspect of the advert. The music also merges well with the advert as it has that upbeat and uplifting atmosphere which makes you feel happy and makes the audience drawn in and wanting to buy this new product.