Final Advert (Longer)

Final advert (Shorter)

Feedback

I uploaded my advert onto Youtube and also uploaded it onto facebook by doing this I got a wide range of both positive and negative comments. Here are some of the comments i recieved:

Hi Sami, I've just watched your advert. It promotes the perfume well and is memorable for the audience also. It clearly shows the perfume and it is clear that the perfume is for a younger audience with the girl in the video getting ready to go out and the upbeat track in the background. The end of the advert is also good as it shows all of the perfumes available to buy and the brand name so the audience will be able to remember what to look out for if interested in buying it. Very good advert!

Another comment stated:

Overall I think the advert is very good, promoting the perfume well! The close up shots at the beginning fit the overall advert, telling us what the advert is going to be about. The music fits the advert well, it is catchy allowing the audience to remember the advert. Also the song choice is good, it is very upbeat, and I know many young girls like to listen to 'scouting for girls'. The target audience is aimed at young girls, as it clearly shows what many young girls would do when getting ready to go out i.e. makeup and changing clothes. The ending of the advert is very effective, with the three perfumes coming together making up the main brand name, it makes the advert memorable, allowing more people to purchase the perfume.

Stages of Creation

http://prezi.com/jihxfy6-8yfy/untitled-prezi/?kw=view-jihxfy6-8yfy&rc=ref-36261769

Feedback

This is some of the written feedback I received most of the comments were good such as good fast cuts at the start made it look more professional and comments such as the advert did stick to the genre I tried to perceive which I hoped I related back to a stereotypical perfume advert because there's not a lot you can challenge and change in a perfume advert, you are just trying to make you brand aware by the public. The improvements I got to make were along the lines of using more and different types of shots while filming and re correcting the editing so it isn't as jumpy as it is shown to be.

Product

I wanted my product to be original as well as relating and mirroring other perfume products. There were many that I looked into and wanted to intrpreate so I tried to use my creativity and created my product box and how I wanted everything to be set out as.

I needed to pick a font from each one of these , i decided to go for the pink font colour so i could stay close to appearacne of my poster and any other ancillarys which i saw needed. I chose a to put my perfume in two types of boxes a bigger box for customers who wanted all three perfumes and a body lotion and a smaller box with just one perfume for those customers who just want the individual perfume itself.

Justification for filming

For the filming of my advert I made some decisions on what types of shots I wanted to deliver. I used long shots of the bedroom and close up of the young girl putting on her makeup and earrings. The shots I took while the girl is throwing all her clothes out of her wardrobe I made it shake lightly only to get that feel of it being fast and real. I wanted to make it feel like the audience were actually sitting in the room while she was having a mad panic on what to wear. I wanted to make the audience feel emotion in the advert that really grabs them that’s why I also used the editing system to use fast motion in some parts of these sections. I wanted to cut the shots in line with the music as well I have previously stated this about the start of my advert, but I have also mirrored this technique in the middle of the advert where the girl is trying on different outfits. In total my actress tried on about 4 different outfits and I filmed her in each one then while editing I gradually cut down each one until I got what I needed and in certain sections where I personally felt I would be a good place to draw the audience back in. I cut some of these shots to the beat of the music and continued to do this about 3 or 4 times so I was able to determine how I wanted my end product to come put like.

Editing my advert

During editing my TV advert I used Windows live movie maker, it's a good editing programme to use it has the basic segments. So I could split and trim certain parts of the advert, I could also put in my selected song choice as the back ground and I could also use the voice over to be able to put at the end of my adverts so I could say the products name and tag.

I used many different techniques throughout the process of editing my advert I used slow and fast motion techniques. I used these in the sections where the girl is getting ready to go out and it changing her clothes and I used a fast motion when the girl is tieing up her shoe laces. The start of the advert I used fast cuts interlinked with the music beats, an for each beat I cut away to a different shot of things in the room such as make up, jewellery and teddies setting the scene of the representation of a  girls room.

This helped me to carry on with the process of fitting the scenes to the music so I mirrored this technique in some other places throughout the advert. For example when the girl is trying on different outfits I used fast cuts to keep the audience aware and to make sure they don't get bored of the advert to easily. This fits in well with the codes and conventions of TV adverts as you need to keep your audience engaged. Other techniques I used were the captions right at the end of the advert, as it's an advert and the audience by the end need to know the purpose of the advert and see if the outcome is sufficient and has it made an impact on the audience as such. Many adverts choose to keep repeatedly show the brand product name and items as it is said to stick in the audiences mind when they shop. However I choose not to follow that as the characteristics for my advert as perfume adverts in general are extremely different they are more sophisticated they tell as sort of story rather then keep showing the product over and over again. There are many different types and processes you can take to represent your product.

Towards the start of the advert after I had used the fast cuts to the beat there is a melody section before the lyrics start there I used one shot but on the camera I zoomed out and I held this shot and I edited it so it fit to the music for the advert.