The perfume advert for the new Gucci perfume brings a brand new genre to perfume adverts this has unrealistic representation of current events. The advert begin with a sort of car chase with a car chasing a motorbike. The scenery around fits in well with a gaming world with the dark colours and the rain this makes it look unrealistic and part of the audiences imagination. Then a blonde woman gets out the car in a black dress she has pale skin she has a sense of sensual towards the audience. Then it shows the man taking off his helmet and it cuts to the two of them in the car together. Throughout the next few seconds it shows the them getting close together. This gives the representation of the of sexuality which can sometimes draw the attention of the audeicne into purchasing or even acknowledging the new perfume brand. There can be many different ways which this advert can be interpreted such as seeing the fashion and hip culture and sophistication of the advert and the audience wants to be able to live this superficial life. This advert also has a celebrity a endorsement with the actor Chris Evans as the man on the motorbike and this brings fans to the brand product having a celebrity endorsement boosts sales and profits immensely. Its a perfume for men and woman so at the end when the fragrance comes onto the screen the voice over says "the new fragrance for him" in a male voice and a female voice for the "her" part. The voice over has a sensual sound to it which does attract the audience.
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