Theories of advertisement

Changes in attitude through communication
Persuasion- decisions/tactical communication options

The elements of communication:
Communication model
Medium
Receivers
Feedback

The interactive communication model
1. consumers have many more choices available to them.
2. Greater control over which messages they will choose to process.

What is the response: (types of responses)

• Building a long term relationship
• Buying the product
• Building brand awareness
• informing us about product features
• reminding us to purchase the product

The source

• Source credability
• Buliding credabilty
• Source bias

There is also thr use of celebrities to attract people to the product or advert. The companies do this to increase sales and profits of the overall.