Throughout my creation of the ancillary of the sponsership sequence I used they same footage from the orginal advert. The usual sponsership sequecnes are extremly short as they come on during the start of programmes so that their particualr audiece which they may be acciocated with can see their product so it is seen as a sense of promtion. I chose to keep the same audio song as I have previously explained wanting this particualr song to stay in my audiences head and elaborate so that this song is associated with my perfume product doing this would make it more efficient for my product to sell.
I wanted my product sponsership sequecne to sponser a programme that related well with the audiecne I wanted to target, so I chose the reality TV programme the ‘only way is essex’ this is the best one I feel as it’s viewing and targeting relativly the exact same audiecne I want to deliver to so if that is the case my advert is in a perfect place.
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