TV advert analysis

The advert I have decided to analyse in this post is the Boots Christmas advert where there are different situations about being with the one you love or general family occasions together. The first scene is of a women and what it is seemed to be her two daughters giving her a present consists of make up then her daughter says "let's get you back out there mum" which is a comment of encouragement. The next scene is of a man giving his girlfreind a present which she already has but stating "want to stay at mine more often" using these different situation with different families helps to audience relate to at least one of these, which makes that connection between the two.

The conventions of this TV advert are that they use fast cuts and tell a narrative story through the advert which draws the audiecne into watching it more. There is a catchy and matching song within the advert which makes the advert seen peaceful and relaxed.
This advert relates well with the occassion it is portraying special family time at christmas and gives you a sense of closeness and happiness. There are many visuals that fit in and relate well with the lyrics of the song as the chorus of the song starts "Are you ready for love" visuals of families smiling and laughing and hugging together. Looking at people having fun on the screen and seeing how much happiness they have recieving these presents makes the audiecne want to do the same.