Wednesday, 6 February 2013

Marketing

There are many things to consider when marketing for a new product that is in the process of being released.
First, define your market as accurately as possible so you have a deeper understanding of exactly who you're selling to.

The next idea you need to consider is creating a sales plan and that typically, should include the following:
  • Sales goals: These goals should be specific and measurable, not something like selling a million units. Base them on the nature of your product and try to break them down into manageable parts. .
  • Sales activities
  • Target accounts: Your sales plan should also include the accounts you want to sell to. If it's end-users, for example, plan how you're going to reach them through eBay, classified ads.
  • Time lines: Put dates to all of the above elements so you can define your steps within a realistic time line. Don't forget that your time lines should be fluid--if you're underachieving, your sales plan can help you figure out why and find a solution to be able to correct the steps and the actions you many need to take.

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