Final advert (Shorter)

Feedback

I uploaded my advert onto Youtube and also uploaded it onto facebook by doing this I got a wide range of both positive and negative comments. Here are some of the comments i recieved:

Hi Sami, I've just watched your advert. It promotes the perfume well and is memorable for the audience also. It clearly shows the perfume and it is clear that the perfume is for a younger audience with the girl in the video getting ready to go out and the upbeat track in the background. The end of the advert is also good as it shows all of the perfumes available to buy and the brand name so the audience will be able to remember what to look out for if interested in buying it. Very good advert!

Another comment stated:

Overall I think the advert is very good, promoting the perfume well! The close up shots at the beginning fit the overall advert, telling us what the advert is going to be about. The music fits the advert well, it is catchy allowing the audience to remember the advert. Also the song choice is good, it is very upbeat, and I know many young girls like to listen to 'scouting for girls'. The target audience is aimed at young girls, as it clearly shows what many young girls would do when getting ready to go out i.e. makeup and changing clothes. The ending of the advert is very effective, with the three perfumes coming together making up the main brand name, it makes the advert memorable, allowing more people to purchase the perfume.

Radio adverts research

Looking into radio adverts, I came across this website which told you great advice on how to create a radio advert. I gave loads of examples of past ones they have created, this helped me alot as I was able to listen to all of them and start to plan out and create the radio advert i wanted to make. http://radioadvertising.co.uk/example-adverts.php

Research

Planning ideas

Billborad

Stages of Creation

http://prezi.com/jihxfy6-8yfy/untitled-prezi/?kw=view-jihxfy6-8yfy&rc=ref-36261769

Feedback

This is some of the written feedback I received most of the comments were good such as good fast cuts at the start made it look more professional and comments such as the advert did stick to the genre I tried to perceive which I hoped I related back to a stereotypical perfume advert because there's not a lot you can challenge and change in a perfume advert, you are just trying to make you brand aware by the public. The improvements I got to make were along the lines of using more and different types of shots while filming and re correcting the editing so it isn't as jumpy as it is shown to be.

Locations and Props

These are the different locations I used in my perfume advert . The advert was set in a girls bedroom and I adapted the teenage aspects of a girls bedroom into this representation such as including makeup, shoes and jewellery. Here are the pictures of my locations and props.

Locations:

Props:

Promotion Poster (Updated version)

Evaluation Question 1

Evaluation Question_1 from sami2208

Evaluation Question 2

Evaluation Question_2 from sami2208

Evaluation Question 3

Evaluation Question_3 from sami2208

Evaluation Question 4

Evaluation question_4 from sami2208

Radio Advert

For my radio advertsiment I used footage that is used at the very end of my advert and slowed it down so it would be seen the whole way through the radio advert. I used a microphone to record my voice and read off the script I created. The microphone I used was slightly dated so it did take some time to get to grips with using the microphone and the recording came out quite quiet but I uploaded the recording onto 'MixPad' and made it slightly louder.  

Sponsership sequence

For my sponsorship sequecne i used relatively the same footage that was used in my Final advert. However, I did cut down the stages of there advert so it was shorter and still made sense to the particular codes and conventions I needed to carry out for. I used my advert and perfume product to sponsor the reality TV programme 'The Only Way Is Essex' because the audiecne that watched this programme are generally the audiecne i want to target for my advert. This alone gives my advert an upper hand as I am advertising and promoting my product specifically to the chosen market audiecne. 

Sponsership sequence editing

Throughout my creation of the ancillary of the sponsership sequence I used they same footage from the orginal advert. The usual sponsership sequecnes are extremly short as they come on during the start of programmes so that their particualr audiece which they may be acciocated with can see their product so it is seen as a sense of promtion. I chose to keep the same audio song as I have previously explained wanting this particualr song to stay in my audiences head and elaborate so that this song is associated with my perfume product doing this would make it more efficient for my product to sell.

I wanted my product sponsership sequecne to sponser a programme that related well with the audiecne I wanted to target, so I chose the reality TV programme the ‘only way is essex’ this is the best one I feel as it’s viewing and targeting relativly the exact same audiecne I want to deliver to so if that is the case my advert is in a perfect place.  

Product

I wanted my product to be original as well as relating and mirroring other perfume products. There were many that I looked into and wanted to intrpreate so I tried to use my creativity and created my product box and how I wanted everything to be set out as.

I needed to pick a font from each one of these , i decided to go for the pink font colour so i could stay close to appearacne of my poster and any other ancillarys which i saw needed. I chose a to put my perfume in two types of boxes a bigger box for customers who wanted all three perfumes and a body lotion and a smaller box with just one perfume for those customers who just want the individual perfume itself.

Media diary

This is the media diary that I completed throughout my time researching, planning, filming and editing. There are many different aspects i covered in this document. Mainly because its a document containing every aspect i covered in the last few months in completing my advert and other stages.

Justification for filming

For the filming of my advert I made some decisions on what types of shots I wanted to deliver. I used long shots of the bedroom and close up of the young girl putting on her makeup and earrings. The shots I took while the girl is throwing all her clothes out of her wardrobe I made it shake lightly only to get that feel of it being fast and real. I wanted to make it feel like the audience were actually sitting in the room while she was having a mad panic on what to wear. I wanted to make the audience feel emotion in the advert that really grabs them that’s why I also used the editing system to use fast motion in some parts of these sections. I wanted to cut the shots in line with the music as well I have previously stated this about the start of my advert, but I have also mirrored this technique in the middle of the advert where the girl is trying on different outfits. In total my actress tried on about 4 different outfits and I filmed her in each one then while editing I gradually cut down each one until I got what I needed and in certain sections where I personally felt I would be a good place to draw the audience back in. I cut some of these shots to the beat of the music and continued to do this about 3 or 4 times so I was able to determine how I wanted my end product to come put like.

Extra promotion poster

If my advert were to be made into a celebrity endorsed billboard or poster, I would stick to the original sponsorship endorsement with the cast of the 'The only way is Essex' as the faces of my promotion package. Having a simple yet effective poster attracting the audiecne and catching their eye as well. With my research into looking into the specific audience for the show 'The only way is Essex' the audiecne i would want to target would look up to and want to be like these people in this show.

Web page pop up

For one of my ancillary tasks I had to make a web page pop up for my product, I didn't want my web pop up on any website so I created my own website in 'webstarts.com' by using this there was a strict process to follow to upload and create a web page pop up into this website.  Firstly I created the website and called it 'Beauty products' as I wanted to keep it in the same genre as the rest of the advert it being perfumes.

This is my perfumes web page it states the release date of the new perfumes and how you can purchase them by calling or emailing the company. The picture above in the web page I took myself and the whole web page I created from scratch deciding on colours and fonts that I felt was needed for the web page.

I then went on a website called 'widgetsu' this is where you actually create the web page pop up as you type in your web address that you want to appear on another website this is specifically used for the programme I was using on 'webstarts.com' you then create a code which is needed back at the original website.

I then copied on the code into a HTML code where I transferred the data into this document.

Print advert

 This is the poster I created and uploaded onto blogger I used a programme called poster maker which lets you create any type of poster you want and at the design you wan it to look like. I wanted the magazine poster advert to be attractive and be able to draw the attention of the audience alongside looking professional. I used a brown background because the colours of bright pink and brown worked really well together and the picture centre to the advert is eye catching and real as I took this from the actual perfume bottles. I couldn't upload the poster clearly onto the blog so I had to screen shot it.

Advert analysis

The advert for the Lacoste perfume ‘Joy of Pink’ at the start of the perfume it shows three girls jumping and getting into a convertible car the atmosphere and setting already gives it that sense of a positive and happy environment. Straight away the audience can see the specific target audience which I related to girls. So we know that the audience are for girls to want to but this product. Later on in the advert we can see that representation of girls is definitely shown through the use of the pink ribbons coming down from the sky. The advert has a sense of relaxation and happiness involved within it as it is shown through the actress’s actions of casually holding up their hands as having not a care in the world. The actresses themselves look like they have shown a real and updated representation of girls in today’s society which helps the audience relate to that aspect of the advert. The music also merges well with the advert as it has that upbeat and uplifting atmosphere which makes you feel happy and makes the audience drawn in and wanting to buy this new product.

Uses and gratifications

An empirical study in the uses and gratifications might typically involve audience members completing a questionnaire about why they watch a TV programme. Denis McQuail offers  the following typology of common reasons for media use:   Information

• finding out about relevant events and conditions in immediate surroundings, society and the world
• seeking advice on practical matters or opinion and decision choices
• satisfying curiosity and general interest
• learning; self-education
• gaining a sense of security through knowledge

Personal Identity

• finding reinforcement for personal values
• finding models of behaviour
• identifying with valued other (in the media)
• gaining insight into one's self

Integration and Social Interaction

• gaining insight into circumstances of others; social empathy
• identifying with others and gaining a sense of belonging
• finding a basis for conversation and social interaction
• having a substitute for real-life companionship
• helping to carry out social roles
• enabling one to connect with family, friends and society

Entertainment

• escaping, or being diverted, from problems
• relaxing
• getting intrinsic cultural or aesthetic enjoyment
• filling time
• emotional release
• sexual arousal

Print Adverts

There are many codes and conventions looking into print adverts. Many aspects of the actual print advert can be relates to other genres not just in order to sell something. In my case i was to produce a print advert selling my new range of perfumes. Firstly you need to make a print advert noticeable it needs to be eye catching and expressive. Slogans can be used to catch the audience attention sometimes advertises interlink the slogan with the image representing the advert to make a huge impact on the public which makes the public have this particular image or advert embedded into their minds.

For example channel 4 launched a documentary are children in Britain and there print advertisement was simple yet extremely effective. This image of the young girl being sucked into the ground reaching out for help makes you feel helpless and this effects the audience to feel emotion which is what a good advert would show. The use of editing has helped this image look real and not real at the same time. Real representing the legs of the people walking by minding their own business, and the unreal ism as children don't usually get sucked into the ground.

Top 5 perfume adverts

What are the ingredients that compose a successful perfume advertisement?

One would say a breathtaking scenic location, while another would put forward an argument that a good TV commercial needs a well-narrated story.
If you see a 30-second clip about a product that makes you sit on the edge of your seat in wonder and awe, means the director has hit the bullet in the head. Even thought there are commercials that make you gasp out loud, there are also the ones that make you run to your nearest departmental store to make a purchase.
We have already spoken about the most controversial perfume advertisements this industry has seen, to an extent of placing a ban on them.
But among the suggestive and provocative group of adverts lies a family of perfume commercials that are intelligent, effective, beautifully photographed and loved by the advertisement watchdogs.

Let’s take a look at the top five perfume ad campaigns from the past decade that got it all right, almost.

Chanel No.5

1. Trust Baz Luhrmann to recreate theatrical romance for his television audience with the same intensity, passion and sensuality; also doing it all in three minutes, only.
There was a time when advertisement directors aspired to work in movies, but Luhrmann turned the rule around. This extravagant and comprehensive advert fetched its lead actor, Nicole Kidman, a bulging amount of $42 million for her 180-second appearance. But putting money aside, this mini-film titled No 5 became the poshest and shiniest advertisement to hit small screens in 2004.
It trails the life of a megastar, portrayed by Kidman, who deals with her manic life in the underline of fame and paparazzi attention. She meets an average Joe from the street who doesn’t recognise her, and sweeps Kidman away atop the Chanel hill, literally.
There’s almost no mention of a fragrance or the effects of a scent in the mini-film, as one would expect. However, it does translate the happiness and joy Chanel brings into the maddened life of the movie star. When she’s with her middle-class lover on the hill, she is content and willing to peep into her life away from the prominence. If a fashion house can link back to its brand’s aesthetics through tulle gowns, pearls and a perfume advertisement.

Madame by Jean Paul Gaultier

2.Jean Paul Gaultier knows how to make a woman feel empowered, be it with his runway collections or perfume advertisements. Anything that has Gaultier stamped on it comes with a sense of attitude, authority and strength.
For his fragrance, Madame, Gaultier used Agyness Deyn to reflect on the powerful androgyny of the fragrance. The advertisement caters to the feminist clan in the world, proving that you don’t need a colourful video with hot male bodies doing provocative moves to sell a fragrance. .

Dior J’adore

3. When this advertisement was released, the industry got more excited about seeing historical icons make a comeback, than the beauty of a star from present times.
Using typical ingredients of technology, nostalgia and glamour, Dior cleverly brought back a classic scent into the advertising limelight. Dior paid homage to Grace Kelly, Marilyn Monroe and Marlene Dietrich with the help of Charlize Theron and J’adore perfume.
 It captures the decadence of living a Hollywood life, the hairspray-laden cramped area backstage at a fashion show and also the frantic energy on the catwalk.
Just when you see Theron walk down the runway in a sparkly gold gown, looking like a J’adore bottle in motion, and whispering, “J’adore Dior”, you are suddenly reminded of what you were really watching.

Dolce & Gabbana Light Blue

4. The effect puppies and cute babies have on an advertisement, are similar to the kind shirtless men have; must be well built and oiled, though.

We see a ridiculously good-looking couple, stranded on a raft, surrounded by sparkling turquoise blue water; Dolce & Gabbana have hit all the right chords of sex and desire with this advertisement. It’s not too sexy, but also not too subtle for the likes of Italian minds and their sexual desires.

The concept is clear: a buff man, wearing only an underwear is aroused by the lady love sitting opposite him, who is wearing a white button-down shirt drenched in water. He leans his oiled body over to kiss model Marija Vujovic.

The scenic backdrop is the asset for this advertisement, the models are its props, and Light Blue is the driving source. It’s understandable that two are attracted to each other because they’re wearing the perfume and cologne. But the simplicity in the idea and its uncomplicated execution is what works for this advertisement.

Miss Dior Cherie

5. Another French favourite, this advertisement from 2009 inspired editorials, photoshoots and women’s wardrobes, at the time it was released. As model Maryna Linchuk breezes through the quaint streets of Paris on her bicycle, to the upbeat tunes of a Bridget Bardot song, she gobbles down strawberry tarts and takes a cute fluffy puppy for a walk.
The advertisement, directed by Sophia Cappola, almost mocks at everyone not living in Paris, as it portrays the perfect French lifestyle, topped with vintage Dior gowns . Despite the national cliché captured in the video, it still makes you want to taste that perfection, that carefree and  romanticised life.
The print advertisement for the second edition Miss Dior Cherie L’eau  also has a feel-good quality attached to it. The Eiffel Tower and the low-lying buildings of Paris as a backdrop have its own obvious advantages, but the visual pleasure lies in seeing the model hold on to a bunch of helium balloons. If an advertisement can make you dream of a life similar to the one seen in the campaign, it means the mission is successful.

wriiten by Shitika Anand

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Case study on DKNY

Dkny from sami2208