Analysis of advert

The 'Which' TV advert is humorous and effective. An overview of the advert is a man has brought new washing machine, TV, fridge, coffee machine and microwave. He has brought all of these appliances from this shop called 'ITSUKZI' which is obvisouly a cheap shop where you can buy bad prosuct from. It all goes well until they turn the washing machine on and it spills water all over the room and from then on all of the products start to explode and fall and break. The two characters are crawling on the floor trying to escape from these exploding products. The house is in a massive destruction now and is all a mess.

This advert comes across to a member of the audiecne as a funny advert. The main convention of creating a good advert is inviting humour into it. Humour is a vital and important convention as it's what stays in the audeinces head and mind. A good advert it a memorable one. The is a voice over towards the end of the advert, "we all make mistake" this represents that if you go to this 'which' shop and buy products it won't be a mistake and you are gureented satfifaction within the product.

Its a internet based business, they supply in all different expenses such as finacial insurance and household appliances. The business has used humour in their advert to give a message that if you buy a product from this company there will be no damages.