Analysis of an Advert 'Heat'

The advert for Beyonce's new perfume 'Heat' is both capturing and sensual. A factor I have discussed that sells is humour but another factor that sells is 'sex.' Having a product like this new perfume does increase sales although it's Beyonce's perfume herself she has also indorsed and appeared in the advert this would usaually capture an certain audiecne such as Beyonce fans and make them want to buy this product. The advert itself has a concept to it as the perfume is named 'Heat' ther imagery and setting is red and orange. Which are warm and hot sterotypical colours. The scene around the setting has steam coming from a room making i look hot and sticky. Beyonce herself is wearing a short red dress that bearly covers her body giving it a sensual appeal. Her hair is messy and she is walzing around the room leaning on walls giving senual looks to the camera this gives a sense of sexiness to the advert.

In the background there is a song playing a song that Beyonce is singing, it's just her voice no melody. This gives it a sense of passion and inviting in the way she is singing slowly. Towards the end she keeps repeating the same sentecne again and again 'what a lovely way to burn' this relates and interlinks well with the theme of the perfume and the whole imagery around it. Right at the end just before Beyonce walks off into the distance she says 'catch the fever' which can be relates to heat when you are ill and you are burning up. However it may have a whole other intention then this.