Analysis of an advert

The M&M advert appeals to it's audiecne by bringing humour into the advert. It's set in a normal date like sitaution and there is an attractive man having dinner with an M&M. The conversation between the two is sometimes what you see in films or TV programmes about a man just liking a girl for their looks. This is exactly the same event but the only thing that is different is she is an M&M. When she states "god sometimes I just think you like me becasue i am an M&M" later on the man starts saying that looks don't matter it's whats on the inside that counts. The humourous part is when she replies "i am caremal chocolate on the inside" this is funny as this man is on a date with an M&M. The company M&M always create and film funny adverts to go with their product, there is always a storyline but also humour. Also humour is an important part in this advert as the product is a sweet and humour is a good way to make the advert memorable and different to others. This also promotes the new flavour that they are now selling the chocolate M&M. This advert also may appeal to women as alot of the women who watch this advert may find the man attractive. Some comments from the advert have stated:
"love love love love mm commercials but this one takes the prize, William his smile his voice the commercial is perfect :)"