'The Gaze'

Forms and direction of the Gaze…In this Chanel advert, the woman seems as if she is looking directly into the eyes of person who has taken notice of this advert.This advert would be directed at a female audience, however, this advert could also be directed at a male audience as the perfume could be a gift for a female.
Mulvey's theory
Mulvey’s theory makes sense to this advert to an extent.
Females may look at this advert as they are interested in the brand as well as the actual product, they might even think that using this product will help them look like the model in this advert.
However, males may look at this advert and believe that buying this product as a gift for a woman might make her look like the model in the advert, also, using this perfume could change the way people look at you…

Facial expressions / Textual analysis

The model is looking towards the camera in a suggestive manor

Body is facing away from the camera to indicate she may be shy etc…

Basic layout, very little text (promoting the name of the product)

Chanel logo is small, brand well established therefore no need to make t bigger.

Mise en scene

Solid black background

Model well lit in order to keep focus on her

Only warm colours used

Products lit up, contrasts the background