Analysis of an advert

The Bittany Ferries advert is informative and makes the audiecne want to go on one of their holidays just by watching the advert. All the way through the advert there is a voice over talking about holidays the voice if a soft and calming voice which relates well with the advert. The voice over tells you facts about what people may do before or on a holiday such as saying
"some people begin their holiday sitting in a car for hours on end"
"some grab food on the go"
"and some even drive through the night"
each one of these is a sacractic comment of "why are you travelling and not enjoying your holiday when you can come on a Brittany Ferry and enjoy a real holiday" the imagery also relates well with the voice over. For example when the voice over states "some grab food on the go" on the screen there is a family in a fancy resturant having a meal and a chef bringing a delicious dessert and she looks like she is enjoy this fine dining experiecne.

This advert relates to the codes and conventions of a TV advert by promoting the business by inviting the audience into this experience where they will enjoy a great holiday. The advert states that it has the finest destinations all over Europe. This invites the audeicne and makes they want to go onto this ferry and enjoy a holiday that's fun for all the family. The representation of the advert is uplifting. There is a fairly average family going on holiday which is important as alot of people can relate to this family in the advert.