As with almost everything would eventually be related to television, the idea for TV advertising originally stemmed from radio advertising.
Initially, radio campaigns were simply utilized as a means of selling radios and assortment of other commonly used products. However, when advertisers began to realize that this could be an effective means of communicating with the audience throughout the day, they began look for new and more innovative ways to garner public attention and aim it towards a given product.
A radio broadcast by the station in New York City on August 28, 1922 is generally recognized as a milestone point for radio advertising and broadcasting and it is said that this is where it all began. The 10-minute ad for apartment housing opened the door for marketing in a way that had never been done before. Towards the end of the 1920s, radio advertising was beginning to dominate the airwaves.
More than any other point, 1948 proved to be the year television advertising truly began to take center stage. This worked out for a number of reasons and coupled with their finally being enough television sets for a given message to be effectively delivered through advertisments.
Finally, after they took a lot of research and even more surveys were taken out of what the public sought from their television sets, marketers moved in and started marketing .
By 1960, this way of doing things became a staple in the television advertising industry – and has remains so to this very day.
First ever TV advert
Advertising history was made on 22 September 1955, when Britain's first television commercial squeezed on to the air. Made by AB-Pathe, it was a 70-second ad for Gibbs SR Toothpaste. The company's cinema ads had first used slides and then the comedian Arthur Askey to sell its wares.
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