Advert analysis

The advert for Justin Bieber’s new perfume has every aspect that a teenage girl who loves Justin Bieber would want. This relates well with my audience as I want to target teenage girls as well. There are many ways that the audience for this advert would be drawn into for, firstly and the most important aspect would that the celebrity endorsement having a celebrity releasing a fragrance immediately boosts the rating and the popularity of a certain perfumes by miles. Any girl would want to be in the place of the actress that is present in the advert as she gets very close with Justin in the advert and other teenage girls would want to believe that, that could happen to them. Bringing me on to my second point the brand name ‘Someday’ this could be viewed from my point from before as it could imply that ‘Someday’ the audience could come into the place of that actress.

The advert has a sense of imagination involved as well, merely in the sense of having seeing both people flying around in the clouds. There are many fast cuts throughout this advert as well so that was most defiantly used to keep the audience up to date and attracted for the final shot of the perfume and brand name and the actual advert representing the perfume itself. This advert is an detailed representation of having a specific target audience in mind.

'The Gaze'

Forms and direction of the Gaze…In this Chanel advert, the woman seems as if she is looking directly into the eyes of person who has taken notice of this advert.This advert would be directed at a female audience, however, this advert could also be directed at a male audience as the perfume could be a gift for a female.
Mulvey's theory
Mulvey’s theory makes sense to this advert to an extent.
Females may look at this advert as they are interested in the brand as well as the actual product, they might even think that using this product will help them look like the model in this advert.
However, males may look at this advert and believe that buying this product as a gift for a woman might make her look like the model in the advert, also, using this perfume could change the way people look at you…

Facial expressions / Textual analysis

The model is looking towards the camera in a suggestive manor

Body is facing away from the camera to indicate she may be shy etc…

Basic layout, very little text (promoting the name of the product)

Chanel logo is small, brand well established therefore no need to make t bigger.

Mise en scene

Solid black background

Model well lit in order to keep focus on her

Only warm colours used

Products lit up, contrasts the background

Beyonce perfumes

Loads of celebrities release perfumes every year. I am going to specifically look into Beyonce perfumes and there image in this post. Beyonce has loads of perfumes that have been released to the public such as: Heat, Midnight, Pulse and Diamonds although she just endoresed the Diamonds advert she stills sold it to the public so it's another perfume in her line of work. All of these perfumes have been really successful apart from them being Beyonce perfumes the whole look of a perfume is indeed important, alongside the advertising side not just the TV advert, but the posters and billboards as well are extremely important to be able to publicise the new brand of perfume. For instance Beyonce Diamonds perfume had a specific genre 'it was all about diamonds' in the TV advert she sand 'Diamonds are a girls best freind'

Another perfume new range is Beyonce 'Heat' this came in two different types of fragrances the red bottle and the yellow/orange bottle. These product fragrances are all drawing in the audience. These perfumes are in a long range of perfume products. The statistics shown that the 'Heat' perfume increased sales within 3 weeks of them being on sale. After the successful way of the first Beyonce perfume they then realsed a brand new perfume which was the same but had a slight differecne to it. These two product are the same but as the first one was successful they decided to produce a new range. This started to become more of a well known brand name as people always started to link Beyonce with heat perfume. Marketers saw a profit here and decided to bring out more Beyonce perfumes but with a slight difference as they were selling so well.

These different perfume were the start of new brands being relaesed. A new brand that came out was Beyonce's perfume 'Midnight' which is exactly the same bottle but was a different colour and named different name. These types of branding images works well as the customer may have customer loyalty and be fans of the perfumes and may want to buy the newer products.

Analysis of an Advert 'Heat'

The advert for Beyonce's new perfume 'Heat' is both capturing and sensual. A factor I have discussed that sells is humour but another factor that sells is 'sex.' Having a product like this new perfume does increase sales although it's Beyonce's perfume herself she has also indorsed and appeared in the advert this would usaually capture an certain audiecne such as Beyonce fans and make them want to buy this product. The advert itself has a concept to it as the perfume is named 'Heat' ther imagery and setting is red and orange. Which are warm and hot sterotypical colours. The scene around the setting has steam coming from a room making i look hot and sticky. Beyonce herself is wearing a short red dress that bearly covers her body giving it a sensual appeal. Her hair is messy and she is walzing around the room leaning on walls giving senual looks to the camera this gives a sense of sexiness to the advert.

In the background there is a song playing a song that Beyonce is singing, it's just her voice no melody. This gives it a sense of passion and inviting in the way she is singing slowly. Towards the end she keeps repeating the same sentecne again and again 'what a lovely way to burn' this relates and interlinks well with the theme of the perfume and the whole imagery around it. Right at the end just before Beyonce walks off into the distance she says 'catch the fever' which can be relates to heat when you are ill and you are burning up. However it may have a whole other intention then this.

Analysis of an advert

The M&M advert appeals to it's audiecne by bringing humour into the advert. It's set in a normal date like sitaution and there is an attractive man having dinner with an M&M. The conversation between the two is sometimes what you see in films or TV programmes about a man just liking a girl for their looks. This is exactly the same event but the only thing that is different is she is an M&M. When she states "god sometimes I just think you like me becasue i am an M&M" later on the man starts saying that looks don't matter it's whats on the inside that counts. The humourous part is when she replies "i am caremal chocolate on the inside" this is funny as this man is on a date with an M&M. The company M&M always create and film funny adverts to go with their product, there is always a storyline but also humour. Also humour is an important part in this advert as the product is a sweet and humour is a good way to make the advert memorable and different to others. This also promotes the new flavour that they are now selling the chocolate M&M. This advert also may appeal to women as alot of the women who watch this advert may find the man attractive. Some comments from the advert have stated:
"love love love love mm commercials but this one takes the prize, William his smile his voice the commercial is perfect :)"

Analysis of an advert

The Bittany Ferries advert is informative and makes the audiecne want to go on one of their holidays just by watching the advert. All the way through the advert there is a voice over talking about holidays the voice if a soft and calming voice which relates well with the advert. The voice over tells you facts about what people may do before or on a holiday such as saying
"some people begin their holiday sitting in a car for hours on end"
"some grab food on the go"
"and some even drive through the night"
each one of these is a sacractic comment of "why are you travelling and not enjoying your holiday when you can come on a Brittany Ferry and enjoy a real holiday" the imagery also relates well with the voice over. For example when the voice over states "some grab food on the go" on the screen there is a family in a fancy resturant having a meal and a chef bringing a delicious dessert and she looks like she is enjoy this fine dining experiecne.

This advert relates to the codes and conventions of a TV advert by promoting the business by inviting the audience into this experience where they will enjoy a great holiday. The advert states that it has the finest destinations all over Europe. This invites the audeicne and makes they want to go onto this ferry and enjoy a holiday that's fun for all the family. The representation of the advert is uplifting. There is a fairly average family going on holiday which is important as alot of people can relate to this family in the advert.

Analysis of advert

The 'Which' TV advert is humorous and effective. An overview of the advert is a man has brought new washing machine, TV, fridge, coffee machine and microwave. He has brought all of these appliances from this shop called 'ITSUKZI' which is obvisouly a cheap shop where you can buy bad prosuct from. It all goes well until they turn the washing machine on and it spills water all over the room and from then on all of the products start to explode and fall and break. The two characters are crawling on the floor trying to escape from these exploding products. The house is in a massive destruction now and is all a mess.

This advert comes across to a member of the audiecne as a funny advert. The main convention of creating a good advert is inviting humour into it. Humour is a vital and important convention as it's what stays in the audeinces head and mind. A good advert it a memorable one. The is a voice over towards the end of the advert, "we all make mistake" this represents that if you go to this 'which' shop and buy products it won't be a mistake and you are gureented satfifaction within the product.

Its a internet based business, they supply in all different expenses such as finacial insurance and household appliances. The business has used humour in their advert to give a message that if you buy a product from this company there will be no damages.