The cost of advertising varies from the type of media it spurrs from, popularity, length and the time of day. Advertising on television is the most expensive form of advertising as it has a large amount of popularity and high ratings, the average budget for a 30 second commercial costing around £140,000. The cost of TV advertising varies by month depending on the number of people watching and the amount of money being invested each month. A good indication of how pricing rates change throughout the year is the ITV station price. The graph below shows the pricing through the years of 2009 and 2010.
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