Regulations of Advertisments

The Advertising Standards Authority (ASA) regulates the following forms of advertisements:

• Magazine and newspaper advertisements 
• Radio and TV commercials (not programmes or programme sponsorship) 
• Television Shopping Channels 
• Posters on legitimate poster sites (not fly posters) 
• Leaflets and brochures 
• Cinema commercials 
• Direct mail (advertising sent through the post and addressed to you personally) 
• Door drops and circulars (advertising posted through the letter box without your name on) 
• Advertisements on the Internet, including banner and display ads and paid-for (sponsored) search 
• Marketing communications on companies’ own websites and in other, non-paid-for space under their own control  
• Commercial e-mail and SMS text message ads 
• Ads on CD ROMs, DVD and video, and faxes
• We regulate sales promotions, such as special offers, prize draws and competitions wherever they appear