Saturday, 17 November 2012

Textual Analysis

The Oreo advert is both intriguing and funny. The advert draws the audience in as the little girl is cute when she is describing the process of eating an Oreo. As for a little girl she sees eating an Oreo as an important task. The staging is the Dad looks like he has come back from work and talking to the little girl and she has been playing with her toys. There is a sense of innocence in the advert as when she licks the Oreo she says “mmm, you don’t have to say mmm, I just can’t help myself” which is humorous as she is scolding her dad.
There are continuous shots of showing the brand showing within the advert. The first when she is describing the process of eating the Oreo and the second is when the dad sneaks in at night to eat and Oreo and the little girl catches him and raises her eyebrows.
This is an original advert that has never been done in this way before. Oreo the brand have made many on this same advert this is the second one they have made. There have been great comments about the advert ever since the little boy was talking to the dog in the last advert, so that’s why Oreo decided to make another advert to pull on the heart strings of the consumer’s so they buy the product.
Oreo use this type of adverts as a cute way of pull the audience and make it stand out in people’s mind so they remember it next time they go to the shops and will properly buy it and icrease the company’s profits.

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