History of TV advertisments

As with almost everything would eventually be related to television, the idea for TV advertising originally stemmed from radio advertising.
Initially, radio campaigns were simply utilized as a means of selling radios and assortment of other commonly used products. However, when advertisers began to realize that this could be an effective means of communicating with the audience throughout the day, they began look for new and more innovative ways to garner public attention and aim it towards a given product.
A radio broadcast by the station in New York City on August 28, 1922 is generally recognized as a milestone point for radio advertising and broadcasting and it is said that this is where it all began. The 10-minute ad for apartment housing opened the door for marketing in a way that had never been done before. Towards the end of the 1920s, radio advertising was beginning to dominate the airwaves.
More than any other point, 1948 proved to be the year television advertising truly began to take center stage. This worked out for a number of reasons and coupled with their finally being enough television sets for a given message to be effectively delivered through advertisments.
Finally, after they took a lot of research and even more surveys were taken out of what the public sought from their television sets, marketers moved in and started marketing .
By 1960, this way of doing things became a staple in the television advertising industry – and has remains so to this very day.
First ever TV advert
Advertising history was made on 22 September 1955, when Britain's first television commercial squeezed on to the air. Made by AB-Pathe, it was a 70-second ad for Gibbs SR Toothpaste. The company's cinema ads had first used slides and then the comedian Arthur Askey to sell its wares.

TV advert idea

My idea for my TV advertisement is a perfume advert. i want to promote a new perfume from a new range. The perfumes i have decided to re brand and use are the apple DNKY perfumes. I have decided to change their original theme of apples into candy and sweets and the bright colours represent happiness and a positive atmosphere. The advert will include loads of fast cuts and brightness. The song I have chose for the background is Christina Aguilera 'candy man' which fits in well with my theme of candy and sweets. The target audience I am trying to appeal to is teenage girls as they will appeal more to this theme of music and style of promotion. I will rebrand the name of the product entirely to give it a new image.

Textual Analysis

The Oreo advert is both intriguing and funny. The advert draws the audience in as the little girl is cute when she is describing the process of eating an Oreo. As for a little girl she sees eating an Oreo as an important task. The staging is the Dad looks like he has come back from work and talking to the little girl and she has been playing with her toys. There is a sense of innocence in the advert as when she licks the Oreo she says “mmm, you don’t have to say mmm, I just can’t help myself” which is humorous as she is scolding her dad.

There are continuous shots of showing the brand showing within the advert. The first when she is describing the process of eating the Oreo and the second is when the dad sneaks in at night to eat and Oreo and the little girl catches him and raises her eyebrows.

This is an original advert that has never been done in this way before. Oreo the brand have made many on this same advert this is the second one they have made. There have been great comments about the advert ever since the little boy was talking to the dog in the last advert, so that’s why Oreo decided to make another advert to pull on the heart strings of the consumer’s so they buy the product.

Oreo use this type of adverts as a cute way of pull the audience and make it stand out in people’s mind so they remember it next time they go to the shops and will properly buy it and icrease the company’s profits.

Regulations of Advertisments

The Advertising Standards Authority (ASA) regulates the following forms of advertisements:

• Magazine and newspaper advertisements 
• Radio and TV commercials (not programmes or programme sponsorship) 
• Television Shopping Channels 
• Posters on legitimate poster sites (not fly posters) 
• Leaflets and brochures 
• Cinema commercials 
• Direct mail (advertising sent through the post and addressed to you personally) 
• Door drops and circulars (advertising posted through the letter box without your name on) 
• Advertisements on the Internet, including banner and display ads and paid-for (sponsored) search 
• Marketing communications on companies’ own websites and in other, non-paid-for space under their own control  
• Commercial e-mail and SMS text message ads 
• Ads on CD ROMs, DVD and video, and faxes
• We regulate sales promotions, such as special offers, prize draws and competitions wherever they appear

Costing

The cost of advertising varies from the type of media it spurrs from, popularity, length and the time of day. Advertising on television is the most expensive form of advertising as it has a large amount of popularity and high ratings, the average budget for a 30 second commercial costing around £140,000. The cost of TV advertising varies by month depending on the number of people watching and the amount of money being invested each month. A good indication of how pricing rates change throughout the year is the ITV station price. The graph below shows the pricing through the years of 2009 and 2010.

Codes and Conventions

The codes and conventions that should be used to make and create a good TV advert are te following:

• Using a celebrity to sell/promote the product - 'Michael Jackson Pepsi Commercial"
• Unusual approach - "Cadbury Gorilla Advert"
• Continuas showing of brand name/product
• Using a popular song - "Morrison's, Take That-Shine"
• Catch tag lines or slogans - "Frosties, They're Great"
• Using guilt, life insurance - "Don't leave loved ones without anything"
• Creating mini series - "BT Cencon"
• Shot Styles - "Close up shots are used on people in charity adverts"

Advertisers want to leave behind a legacy for their viewers, they want everyone talking and sharing the word about their product. By having a very unusual approach to an advert will more likely have people talking about it. Another example of how codes and conventions stick in a consumers mind, is a catchy song. A song may stick in a viewers mind, constantly reminding them of the product that's been advertised. Overall each of these codes and conventions help the consumer remember exactly what the product is and what has been advertised.

How to engage an audience

Most consumers are wary about advertising - they come into contact with it every day, regard it as intrusive and are sceptical of marketing messages.

Attracting attention - how to write a good headline

Advertisers get a very brief opportunity to catch the consumer's attention. Use language which the viewer / listener will relate to and give them something that switches their brain from 'ignore' to 'ok I'm listening'. You can use techniques such as those listed below to gain a few extra valuable seconds of your audience's time.

The main thing that is found to be the most effective for advertising is the following:

Intrigue

Reaction: 'So what's this all about then?'

•Five great reasons to give up smoking

•The secret to making people like you

•How a new discovery made a plain girl beautiful

•Do you make these mistakes?

•Are you ready to become a millionaire in 12 months?

Emotion

Reaction: Stirring feelings or memories

•The child who won the hearts of all

•Often a bridesmaid, never a bride

•Are your loved ones worth £10 to you?

•When was the last time a hot girl checked you out?

•How to take command at any meeting

•Have you lost touch with old friends?

Association
Reaction: 'I can relate to that'

•Are you ever tongue tied at a party?

•Do you feel overweight?

•How many times are you caught out without a pen

•Fed up of rising fuel costs?

Identify a problem

Reaction: 'I wish there was a solution to that'

•Do you have dandruff?

•Tired of doing the dishes?

•Is your shower clogged with lime scale?

•Having trouble sleeping?

Changing The Brief

After thought and analysing music videos and I have decided that I would much prefer to produce and advert for a product rather than making a video.