Beyonce perfumes

Loads of celebrities release perfumes every year. I am going to specifically look into Beyonce perfumes and there image in this post. Beyonce has loads of perfumes that have been released to the public such as: Heat, Midnight, Pulse and Diamonds although she just endoresed the Diamonds advert she stills sold it to the public so it's another perfume in her line of work. All of these perfumes have been really successful apart from them being Beyonce perfumes the whole look of a perfume is indeed important, alongside the advertising side not just the TV advert, but the posters and billboards as well are extremely important to be able to publicise the new brand of perfume. For instance Beyonce Diamonds perfume had a specific genre 'it was all about diamonds' in the TV advert she sand 'Diamonds are a girls best freind'

Another perfume new range is Beyonce 'Heat' this came in two different types of fragrances the red bottle and the yellow/orange bottle. These product fragrances are all drawing in the audience. These perfumes are in a long range of perfume products. The statistics shown that the 'Heat' perfume increased sales within 3 weeks of them being on sale. After the successful way of the first Beyonce perfume they then realsed a brand new perfume which was the same but had a slight differecne to it. These two product are the same but as the first one was successful they decided to produce a new range. This started to become more of a well known brand name as people always started to link Beyonce with heat perfume. Marketers saw a profit here and decided to bring out more Beyonce perfumes but with a slight difference as they were selling so well.

These different perfume were the start of new brands being relaesed. A new brand that came out was Beyonce's perfume 'Midnight' which is exactly the same bottle but was a different colour and named different name. These types of branding images works well as the customer may have customer loyalty and be fans of the perfumes and may want to buy the newer products.